School leaders around the country are feeling caught in the middle of differing opinions and perspectives. It can feel overwhelming even under normal circumstances - but as we all know, we are not in normal circumstances.
When I ask the question it makes school leaders pause. And I mean really pause. Why? Because they are squarely in the middle of the culture wars (on top of a pandemic) and, well, it is exhausting. So exhausting that it is nearly impossible at times to accomplish or find joy in the work.
The best and most admired superintendents did not roll out of bed one day and emerge to greatness. They were not born to it any more than anyone else. No, what they do is they tend to the garden of their personal brand and to that of their school system. Those two brands are tied together and...
Public entities are held to a high standard when it comes to the First Amendment. This extends to social media but time and again we find that public entities are not properly informed as to the extent.
Earlier this month, we presented to Ohio’s career tech superintendents about social media. What we told them is this: If you do not recognize how to appropriately use social media then you are using social media all wrong. And, let’s be honest, most are. Even those with the best of intentions.