Social Media Content Library: it's just smart

When I first started managing social media for school districts, I remember feeling a little out of my comfort zone when it came to keeping track of all the days, celebrations and events important to recognize on a school district’s social media. I spent countless hours researching, hoping to...

April 21, 2021 at 10:08 PM | Tags: social media marketing, social media content

Case Study: Communicating During a Crisis

Situation: A client that sought advice on how to streamline their protocols when dealing with a crisis. In the past, there was confusion around how and who was to respond during a crisis. When a crisis did occur, they found themselves scrambling and losing precious time to get correct facts out...

April 16, 2021 at 8:28 AM | Tags: crisis communications, case study

What’s on the other side of your (COVID) Mountain?

When COVID hit the US in earnest about a year ago, superintendents everywhere were having to react and pivot (a word I now loathe) on a minute-to-minute basis. Things really were changing that fast.

April 9, 2021 at 9:29 AM | Tags: COVID-19

The Media: Friend or Foe

I have a background in journalism and media relations so it's easy for me to say, “the media is your friend!” But maybe you’ve been burned and are looking over your shoulder for Joan Callamezzo and her “gotcha girls” from Parks and Recreation to surprise you at your interview. Or perhaps you...

April 7, 2021 at 8:34 AM | Tags: traditional media, headlines, media

How and Why Professional Surveys Drive Better Communication

It’s hard to be effective with your communication until you’ve walked a mile in the shoes of your audience. At the very least, a survey to gauge the audience’s thoughts and feelings surrounding the topics at hand is essential. Consequently, we at Allerton Hill Communications recommend school...

The Most Important Planning Tool for Pretty Much Everything

In cleaning out my office this weekend, I found a sticky note that I jotted from over ten years ago. It was some tidbit of knowledge from a conversation that I must have had at the time with Steve Avakian. 

March 24, 2021 at 9:59 AM | Tags: strategies, mentoring, tips, Communication strategy

Financial Communications: The Wisdom of Star Trek’s Dr. Spock

As someone with older siblings I grew up with a steady diet of Star Trek episodes. Although I’m not a Trekkie, the characters are timeless. Spock was among the most unique and, frankly, interesting to me. He is a being that is governed by facts, logic and pragmatism. He is also aware of the...

COVID-19: Best remote learning practices to put into place now

As we work to navigate through the uncharted territory that is “remote learning,” it is easy to feel overwhelmed with when and how often to communicate with your community and staff.

December 25, 2020 at 7:35 AM | Tags: COVID-19, Remote Learning

From the Podcast: Leadership Development with Diane Egbers

We Love Schools returns from the winter break with a conversation about breaking through leadership barriers.

Leadership development is about being intentional and deliberate. Diane Egbers, CEO of Leadership Excelleration, joins the podcast to explain further and discuss the development of...

December 25, 2020 at 7:32 AM | Tags: podcast, Diane Egbers

From the Podcast: Diversity and inclusion in schools

Discussing creating systemic diversity and inclusion in schools

December 22, 2020 at 7:53 AM | Tags: podcast, Diane Egbers

From the Podcast: Using outdoor education to spark creativity

Using outdoor education to spark creativity

December 22, 2020 at 7:49 AM | Tags: podcast, Laura Grimm, James Saxer

From the Podcast: The impact of team leadership development

Discussing the important impact of team leadership development

December 22, 2020 at 7:46 AM | Tags: podcast, Diane Egbers