Action! Social Media and the Importance of Video

It’s no secret that as a public school district, you SHOULD have a social media presence. We’ve covered this topic in a number of blogs. Simply having one, though, isn’t the secret sauce to it being effective. The secret lies in maintaining relevance. And the only thing constant with social media? It’s always changing.

If you personally use social media, you’ve probably witnessed firsthand the most recent paradigm shift – the one where short-form video content is taking over your feed on platforms not founded, per se, on video content (we’re looking at you, Facebook and Instagram). That’s not an accident, but rather an attempt to hook users and keep them on the platform longer. Yes, it’s all by design – and it’s a design that school districts should be paying attention to.

Simply put, video has a place in your district story. But it does not need to be the number one form of your content strategy. Taking a simple approach, here are two ways you can play into this shift – all while staying true to your purpose and keeping your district story relevant and at the top of your audience’s newsfeed.

Organic content is KING!

Sharing organic classroom content is the number one way to engage your audience. If you’ve been doing this in pictures, use video as an alternative approach for capturing the moment. Unrehearsed, unstaged learning in action (oohs and aahs included) is what makes your district story sing! Tap into a few key staff members and have them give it a go!

Get REEL-Y savvy with Instagram Reels!

Let’s get real, Reels are IN! Having a presence in this space can be immensely rewarding! Instagram’s own solution for short-form video content, this functionality is a great way to dip your toes into the waters of video content. This can be as simple as turning still images into an engaging video¹, or merging a collection of images and/or video clips into a captivating story².

1. Marysville Exempted Village School District

2. Penta Career Center

The options are endless! Regardless of your savviness, your content is almost guaranteed to reach followers and new audiences when using this functionality! It’s that simple!

In short (form video – see what I did there?) – your district story deserves to be seen! Staying relevant on social media with some creative approaches with video content will be worth the effort. Keep it simple and do what you do best – showcase your students – and the rest will fall into place.

Not sure how to get started? Our experts are here to help!

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