Author name: Kaitlin Hall

As we enter 2024, an important year with the presidential election on the horizon, school leaders must navigate these politically charged times with care. Let’s dive into some communication strategies to protect your school’s reputation amidst public government mistrust. Background: A Shifting Landscape A Pew Research Center survey from October 2022 revealed that there’s a […]

A new year is just around the corner. As a school leader, you’re most likely reflecting on your accomplishments from the past year and setting goals for the months ahead. Why not make one of those goals renewing your efforts to infuse hope and positivity into your school communications? After all, our words have the

As a school superintendent, establishing a strong personal brand is crucial for connecting with your community and gathering support for your district. Believe it or not, your enthusiasm for education is not the only thing you have to convey to your various stakeholders. Through our work with dozens of superintendents over the years, we know

School district newsletters are more than just sheets of paper or digital bulletins recapping the month’s happenings. They’re a direct line of communication between you—the leader—and your educational community. Well-crafted newsletters have the power to uplift, inform and unite. Here are the top five components of a district newsletter, and best practices for each: With

Imposter syndrome is the condition of feeling anxious and not experiencing success internally, despite being high-performing in external, objective ways. It can result in people feeling like a “fraud” or “a phony” and doubting their abilities.  There are three ways those suffering from imposter syndrome exhibit their condition, also known as the Three P’s: If

Whether you are convinced that social media is the place to be or you are on the fence, we’ve got the 411 on schools and social media.  Social media is part of our lives and it’s been that way for decades. In fact, next year will be 20 years since Facebook began. It’s an important