It’s no secret that as a public school district, you SHOULD have a social media presence. We’ve covered this topic in a number of blogs. Simply having one, though, isn’t the secret sauce to it being effective. The secret lies in maintaining relevance. And the only thing constant with social media? It’s always changing.
As a child, I used to get so giddy as the calendar neared the first day of school. What outfit would I wear, packing my backpack with all of my new supplies – it was all part of the excitement of a new, fresh beginning.
We recently shared four ways to establish your personal brand on social media. As a quick refresher, it involves determining your purpose, what you want your brand to be, how it fits your schedule, and how you will evaluate and improve your brand over time.
If you’ve been following our latest blogs, you know we find it important for school leaders to develop their personal brand on social media. But, developing and tending to your brand also means stepping away from your social media, too.