Leading a school district is, well, different than it used to be. Through no fault of their own, the last two years have served to blur the lines between the role of the Board of Education and the superintendent/CEO in particular. Thanks to derisive decisions on topics like masks, the Board of Education has become […]
We recently shared four ways to establish your personal brand on social media. As a quick refresher, it involves determining your purpose, what you want your brand to be, how it fits your schedule, and how you will evaluate and improve your brand over time.
If you’ve been following our latest blogs, you know we find it important for school leaders to develop their personal brand on social media. But, developing and tending to your brand also means stepping away from your social media, too.
Think back to your favorite childhood memories. Generationally, it seemed that we had lots of free play. I think we can all recall how exciting it was when a neighborhood family would purchase a new big appliance. That box was gold and as kids we would walk around it, stare and dream about what we
Once, as a K-12 student, I remember the kids in my class moaning about a particular content area. My teacher responded with a rhetorical question that has stayed with me since: “Don’t you want a teacher that is energized by the topic and who loves to teach it?” Yes, yes, I do. We all do.
It’s said that tough times reveal our truest selves. How can anyone disagree with that? In education, the past two years have revealed our public educators as innovators and creators.
Leadership. Is what we learned about it dated when navigating work and life in the 2020s? And how do we mentor leadership in others, especially when they are finding themselves in the forefront of a public crisis. This includes principals, teachers and school board members – all those who are now on the front lines
Advice on whether company executives should have their own social media presence seems to waver. But after the last two years of polarization on COVID-19 topics and contentious board races, it’s more important than ever for school superintendents to establish and foster their brand in this space.
The Great Resignation. The Big Leave. The Great Upgrade.
Over the holiday break, my Twitter feed blew up with superintendents everywhere tweeting out the latest Newsweek article about the “Great Exodus” of superintendents from public education. Why? Because they know it and they feel it: To their very core.