communications strategy

Unseen No More: Boosting CFO Street Cred to Lauded and Applauded

It’s crazy: One of the top and most important positions in any school system is that of the treasurer/CFO, yet this person is typically the most unseen and perhaps, even, underappreciated. In reading the tea leaves for 2022, the role is only gaining in importance and is increasingly on the radar with the public — …

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If a tree falls in the forest..., construction cone graphic

If a tree falls in the forest…

You know the rest of the saying. And right now, I’m going to talk about those capital projects that occur all summer long. You know the ones: the parking lot resurfacing, the roof replacements and repairs. I’m talking about all of those big projects that occur with taxpayer funds but when no one is really …

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Communications Jenga

Balance. It’s a word that’s come up in so many of my conversations lately. Many superintendents and communications directors seem to be striving to find balance – everything from trying to find the time to do the important things while also responding to the urgency of the moment to balancing perspectives, views and opinions among …

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Professional Surveys

How and Why Professional Surveys Drive Better Communication

It’s hard to be effective with your communication until you’ve walked a mile in the shoes of your audience. At the very least, a survey to gauge the audience’s thoughts and feelings surrounding the topics at hand is essential. Consequently, we at Allerton Hill Communications recommend school districts conduct a professional community survey every three …

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