Yesterday’s ways of communicating are not built for today. It’s like riding a horse on a highway. Things have simply changed too much and especially in these last few years.
It’s hard to be effective with your communication until you’ve walked a mile in the shoes of your audience. At the very least, a survey to gauge the audience’s thoughts and feelings surrounding the topics at hand is essential. Consequently, we at Allerton Hill Communications recommend school districts conduct a professional community survey every three