Author name: Kaitlin Hall

Kaitlin’s career in public relations spans 16 years. Her passion and strength is in effectively telling the stories of the organizations for which she’s worked, including the Ohio Township Association, Honda and Nationwide Children’s Hospital. She joined the Allerton Hill team in 2021 and is dedicated to connecting school districts with the communities they serve through her writing. She earned her Bachelor of Arts in public relations and journalism from Otterbein University, and when she’s not putting pen to paper, she can be found at her two children's various activities, with her nose in a book, or enjoying the great outdoors hiking, biking, kayaking or snow skiing.

Kaitlin Hall

Unseen No More: Boosting CFO Street Cred to Lauded and Applauded

communications strategy, School Finances, Treasurer /

It’s crazy: One of the top and most important positions in any school system is that of the treasurer/CFO, yet this person is typically the most unseen and perhaps, even, underappreciated. In reading the tea leaves for 2022, the role is only gaining in importance and is increasingly on the radar with the public — […]

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Retweets, Likes and More: Four Ways to Establish Your Personal Brand

Retweets, Likes and More: Four Ways to Establish Your Personal Brand

social media guidelines, social media marketing, superintendent /

Advice on whether company executives should have their own social media presence seems to waver. But after the last two years of polarization on COVID-19 topics and contentious board races, it’s more important than ever for school superintendents to establish and foster their brand in this space.

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