Author name: Sara Smith

Sara brings a unique skillset to the team at Allerton Hill Communications with 20 years of experience in business operations. Leading the social media strategy team, her experiences in fast-paced business settings enable her team to provide strategic planning, end-to-end oversight, and holistic management of social media channels. Sara has an innate ability to identify needs and propose solutions that help schools tell their story in a creative way. Her proven leadership and ability to establish succinct processes equip her and her team so that they are able to respond quickly in real-time, minimizing risk and maximizing engagement amidst an ever-changing communication medium. Sara graduated from Old Dominion University with a Bachelor of Science degree in Communication. She earned her MBA from The George Washington University where she devoted a majority of her coursework to Marketing and Organization Behavior & Development. Originally from Virginia, Sara relocated to Ohio in 2008 and finds herself settled in the Buckeye State. In her free time, Sara spends as much time as she can sharing new experiences with her husband and three school-aged children, including twins. She remains involved with her passion for music; as a classically trained flautist, she teaches private flute lessons and plays weekly at her church. In recent years, she has discovered another creative outlet in cake decorating; she loves crafting custom cakes for her children’s birthdays and various holidays throughout the year.

Sara Smith

Action! Social Media and the Importance of Video

It’s no secret that as a public school district, you SHOULD have a social media presence. We’ve covered this topic in a number of blogs. Simply having one, though, isn’t the secret sauce to it being effective. The secret lies in maintaining relevance. And the only thing constant with social media? It’s always changing.

Unfinished: The Key to Unlocking Your Leadership Potential

Unfinished: The Key to Unlocking Your Leadership Potential

We love a great book. And we love a great book that gives the leader in each of us a place of rest and focus. Our recent read – and the one that we challenged those at Allerton Hill to read – hits that mark. It’s titled “The Unfinished Leader: A School Leadership Framework for Growth and Development” by Michael Lubelfeld, Nick Polyak and PJ Caposey.

right at school: one solution to closing the learning gap

right at school: one solution to closing the learning gap

Think back to your favorite childhood memories. Generationally, it seemed that we had lots of free play. I think we can all recall how exciting it was when a neighborhood family would purchase a new big appliance. That box was gold and as kids we would walk around it, stare and dream about what we …

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Social Media: So you think you can wing it? ROFL

Social Media: So you think you can wing it? ROFL

Chances are, if you’re reading this blog, you are among the ~70% of Americans that have at least one social media profile ( And whether you scroll to keep up with: friends, news, entertainment or just because, you’re likely spending a measurable amount of time consuming content each day.

Leave the light on, graphic with a lighbulb and social media icons

Leave the light on

All too soon the bells will silence, the halls will be empty, the pace will slow and summer break will be in full swing. As this unique school year wraps up and buildings become bare, be sure to leave the light on!

(Hash)tag, you’re it!

With three school-aged children of my own, I often find myself reminiscing about the “simple” days of my childhood. Some of my favorites that come to mind are the memories of playing outside. Tag, particularly a good old game of “Spotlight Tag,” is definitely among the top of my memory list.