Communication: Breaking Down so You Can Build Up
Yesterday’s ways of communicating are not built for today. It’s like riding a horse on a highway. Things have simply changed too much and especially in these last few years.
Future Proofing Your Personal Brand
Since the pandemic, time and change are happening at a breakneck pace. Good things are happening, too.
Two things you should never do when it comes to public conversation
Getting pushed and pulled by politically charged conversations that are happening in your community?
Can you delete a social media post?
Public entities are held to a high standard when it comes to the First Amendment. This extends to social media but time and again we find that public entities are not properly informed as to the extent.
The Link Between Cultivating a Positive Social Media Presence and Active Parenting
Shhh… don’t tell anyone, but I have a strong-willed and determined child. I am here to tell you – she is HARD, and has been since the very beginning.
3 Quick Ways to Take Your Social Media From “2000-Late”
Earlier this month, we presented to Ohio’s career tech superintendents about social media. What we told them is this: If you do not recognize how to appropriately use social media then you are using social media all wrong. And, let’s
Social Media: So you think you can wing it? ROFL
Chances are, if you’re reading this blog, you are among the ~70% of Americans that have at least one social media profile (www.pewresearch.org/internet/fact-sheet/social-media/). And whether you scroll to keep up with: friends, news, entertainment or just because, you’re likely spending
First Day of School: A Communications Checklist for Superintendents and PR Professionals
Growing up, I loved getting ready for the first day of school – the new shoes, clothes and backpack. Not to mention all the crisp new folders, fresh pencil cases and perfect notebooks with unbent pages. I just could not
New Superintendents: How to Plan Your First 100 Days
Just like Presidents and other elected officials publicly announce a plan for their first 100 days in office, school superintendents need one too. Whether you are new to the community or have been promoted from within, all new superintendents need
Grassroots Community Engagement
It’s a phrase we’ve heard time and time again. Yet, it’s so true. There is no “I” in team.
If a tree falls in the forest…
You know the rest of the saying. And right now, I’m going to talk about those capital projects that occur all summer long. You know the ones: the parking lot resurfacing, the roof replacements and repairs. I’m talking about all
Hold that door
The school year is winding down and this spring is as busy (and exciting) as it has ever been. And tiring! But, before the bell truly rings for summer it’s time for one important task. It’s fun, interesting and very