(Hash)tag, you’re it!

With three school-aged children of my own, I often find myself reminiscing about the “simple” days of my childhood. Some of my favorites that come to mind are the memories of playing outside. Tag, particularly a good old game of

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Communications Jenga

Balance. It’s a word that’s come up in so many of my conversations lately. Many superintendents and communications directors seem to be striving to find balance – everything from trying to find the time to do the important things while

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Who's the boss coffee mug

Who’s the boss?

No, GenX-ers, I’m not talking about the Tony Danza show. I am talking about always remembering who you answer to in your place of work: Your customer.

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Crisis Case Study

Case Study: Communicating During a Crisis

Situation: A client that sought advice on how to streamline their protocols when dealing with a crisis. In the past, there was confusion around how and who was to respond during a crisis. When a crisis did occur, they found

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The Media: Friend or Foe

The Media: Friend or Foe

I have a background in journalism and media relations so it’s easy for me to say, “the media is your friend!” But maybe you’ve been burned and are looking over your shoulder for Joan Callamezzo and her “gotcha girls” from

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