
Three Defining Moments of 2021 for Schools
Help is here! Valuable Lessons that Will Make 2022 Great

Two ways great leaders are riding out tough situations right now
Over the holiday break, my Twitter feed blew up with superintendents everywhere tweeting out the latest Newsweek article about the “Great Exodus” of superintendents from public education. Why? Because they know it and they feel it: To their very core.

How to Reclaim the Joy of Social Media and Boost Your Brand
When it first came out — and for a time following its debut — social media was fun. Given how negative it has become, though, it can be hard to remember those days.

Is there a right way to use social media?
Imagine it, some Monday morning you hit your Facebook app on your phone and … nothing. What? Nothing? How can that be? Well, it happened – Facebook and Instagram went down. For SIX hours!

How to tell your financial story
When someone wants to talk about the financials, it is all too easy to use a spreadsheet as the starting off point. Said another way: A bonafide snoozefest.

To Be Yourself you Have to Show Yourself
Do you know what is tough? Being a leader. Do you know what is tougher? Having your leadership style shine through to your communication style.

Changing the Conversation in your Community
School leaders around the country are feeling caught in the middle of differing opinions and perspectives. It can feel overwhelming even under normal circumstances – but as we all know, we are not in normal circumstances.

Are you prioritizing what matters most?
Listen: Your next crisis is right around the corner. And it is going to require communication.

Passion, anger and opinion: Is there too much public in public education?
When I ask the question it makes school leaders pause. And I mean really pause. Why? Because they are squarely in the middle of the culture wars (on top of a pandemic) and, well, it is exhausting. So exhausting that

3 things all school leaders need right now. One of them is soul care.
There has never been a more difficult time to be a school educator. I am not going to take us down the road of why. We all know why and we are still living it.

Communication: Breaking Down so You Can Build Up
Yesterday’s ways of communicating are not built for today. It’s like riding a horse on a highway. Things have simply changed too much and especially in these last few years.

Future Proofing Your Personal Brand
Since the pandemic, time and change are happening at a breakneck pace. Good things are happening, too.