Positive News: The Only News Anyone Wants and Needs Right Now

Tell me: Are you a glass half full or glass half empty kind of guy or gal? I think we can all agree that what the world needs now is a lot more glass-half-full perspectives.

Unseen No More: Boosting CFO Street Cred to Lauded and Applauded

It’s crazy: One of the top and most important positions in any school system is that of the treasurer/CFO, yet this person is typically the most unseen and perhaps, even, underappreciated. In reading the tea leaves for 2022, the role is only gaining in importance and is increasingly on the radar...

April 27, 2022 at 8:26 AM | Tags: communications strategy, School Finances, Treasurer

Nine ways to end the school year on a positive note

Spring break marks the final stretch for schools and the fourth quarter is upon us. There’s no time for a seventh inning stretch now. Because before you take that well deserved sigh of relief, here are nine tasks you should try and do in the last nine weeks of school to end the year on a positive...

April 20, 2022 at 8:00 AM | Tags: communication, Spring Break, Graduation

Want to Reimagine Public Education? Ask the innovators and creators

It’s said that tough times reveal our truest selves. How can anyone disagree with that? In education, the past two years have revealed our public educators as innovators and creators. 

A happy, fulfilled leader? Yes, it's achievable

Leadership. Is what we learned about it dated when navigating work and life in the 2020s? And how do we mentor leadership in others, especially when they are finding themselves in the forefront of a public crisis. This includes principals, teachers and school board members – all those who are now...

March 23, 2022 at 9:15 AM | Tags: communications, strategies, superintendent, leadership

Retweets, Likes and More: Four Ways to Establish Your Personal Brand

Advice on whether company executives should have their own social media presence seems to waver. But after the last two years of polarization on COVID-19 topics and contentious board races, it’s more important than ever for school superintendents to establish and foster their brand in this space. 

People are leaving their jobs: Six ways to support job satisfaction and personal goals.

The Great Resignation. The Big Leave. The Great Upgrade.

February 16, 2022 at 9:45 PM | Tags: superintendent, leadership

Three Defining Moments of 2021 for Schools

Help is here! Valuable Lessons that Will Make 2022 Great

February 2, 2022 at 10:30 AM | Tags: best practices, communications strategy

Two ways great leaders are riding out tough situations right now

Over the holiday break, my Twitter feed blew up with superintendents everywhere tweeting out the latest Newsweek article about the “Great Exodus” of superintendents from public education. Why? Because they know it and they feel it: To their very core. 

January 3, 2022 at 12:40 PM | Tags: best practices, superintendent, leadership

How to Reclaim the Joy of Social Media and Boost Your Brand

When it first came out — and for a time following its debut — social media was fun. Given how negative it has become, though, it can be hard to remember those days.

Is there a right way to use social media?

Imagine it, some Monday morning you hit your Facebook app on your phone and ... nothing. What? Nothing? How can that be? Well, it happened - Facebook and Instagram went down. For SIX hours! 

November 29, 2021 at 11:17 PM | Tags: school district social media, social media marketing

How to tell your financial story

When someone wants to talk about the financials, it is all too easy to use a spreadsheet as the starting off point. Said another way: A bonafide snoozefest.

November 2, 2021 at 11:18 AM | Tags: Budget & Finance, Financial Communications

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