When it first came out — and for a time following its debut — social media was fun. Given how negative it has become, though, it can be hard to remember those days.
How to Reclaim the Joy of Social Media and Boost Your Brand
December 7, 2021 at 9:30 AM | Tags: school district social media, best practices, social media marketing
Is there a right way to use social media?
Imagine it, some Monday morning you hit your Facebook app on your phone and ... nothing. What? Nothing? How can that be? Well, it happened - Facebook and Instagram went down. For SIX hours!
November 29, 2021 at 11:17 PM | Tags: school district social media, social media marketing
How to tell your financial story
When someone wants to talk about the financials, it is all too easy to use a spreadsheet as the starting off point. Said another way: A bonafide snoozefest.
November 2, 2021 at 11:18 AM | Tags: Budget & Finance, Financial Communications
To Be Yourself you Have to Show Yourself
Do you know what is tough? Being a leader. Do you know what is tougher? Having your leadership style shine through to your communication style.
October 25, 2021 at 10:50 AM | Tags: superintendent, brand, leadership
Changing the Conversation in your Community
School leaders around the country are feeling caught in the middle of differing opinions and perspectives. It can feel overwhelming even under normal circumstances - but as we all know, we are not in normal circumstances.
Are you prioritizing what matters most?
October 8, 2021 at 9:19 AM | Tags: communications strategy, crisis communications
Passion, anger and opinion: Is there too much public in public education?
When I ask the question it makes school leaders pause. And I mean really pause. Why? Because they are squarely in the middle of the culture wars (on top of a pandemic) and, well, it is exhausting. So exhausting that it is nearly impossible at times to accomplish or find joy in the work.
October 5, 2021 at 8:42 AM | Tags: Issues Facing Schools Today, superintendent
3 things all school leaders need right now. One of them is soul care.
There has never been a more difficult time to be a school educator. I am not going to take us down the road of why. We all know why and we are still living it.
September 30, 2021 at 9:24 AM | Tags: tips, superintendent
Communication: Breaking Down so You Can Build Up
Yesterday’s ways of communicating are not built for today. It’s like riding a horse on a highway. Things have simply changed too much and especially in these last few years.
September 27, 2021 at 12:35 PM | Tags: communications, survey, best practices, communications strategy
Future Proofing Your Personal Brand
Since the pandemic, time and change are happening at a breakneck pace. Good things are happening, too.
September 22, 2021 at 10:46 AM | Tags: best practices, tips, superintendent, brand
One Fact the Best Superintendents Know
The best and most admired superintendents did not roll out of bed one day and emerge to greatness. They were not born to it any more than anyone else. No, what they do is they tend to the garden of their personal brand and to that of their school system. Those two brands are tied together and...
September 14, 2021 at 9:19 AM | Tags: communications, superintendent
Two things you should never do when it comes to public conversation
Getting pushed and pulled by politically charged conversations that are happening in your community?
September 7, 2021 at 10:32 PM | Tags: Issues Facing Schools Today, Public Education