Tell me: Are you a glass half full or glass half empty kind of guy or gal? I think we can all agree that what the world needs now is a lot more glass-half-full perspectives.
Even the world's largest advertisers recognized — and demonstrated this — through commercials aired during this year’s top sporting events. Last year, advertisers were pushing the COVID-19 vaccine and encouraging unity amidst mounting political and racial tensions. What viewers really wanted was an escape from current realities. This year, as we recover from the latest surge of COVID-19 and hopefully put the worst of the pandemic behind us for good, commercials centered around a pre-COVID era. They helped us reminisce and reminded us that simpler times are possible again.
So what does all of this mean for schools? People want and need positive news now more than ever. And your district can provide it. Here are a couple of ways you can do this.
First, use your communication channels appropriately. For example, your social media channels are not bulletin boards. The purpose is to share your district’s story. Every. Single. Achievement.
Second, review your communication, including emails and newsletters. Are you using more positive words than negative, even if the news being shared won’t be perceived as positive by all readers? Do your communications have a tone of empathy? Do you come across as relatable and in tune with the needs and priorities of your district?
So … how will you be the glass-half-full organization for your community right now? Remember, if you need an assist with auditing your communications, we’re here to help.