Changing the Conversation in your Community
School leaders around the country are feeling caught in the middle of differing opinions and perspectives. It can feel overwhelming even under normal circumstances – but as we all know, we are not in normal circumstances.
Are you prioritizing what matters most?
Listen: Your next crisis is right around the corner. And it is going to require communication.
Passion, anger and opinion: Is there too much public in public education?
When I ask the question it makes school leaders pause. And I mean really pause. Why? Because they are squarely in the middle of the culture wars (on top of a pandemic) and, well, it is exhausting. So exhausting that
3 things all school leaders need right now. One of them is soul care.
There has never been a more difficult time to be a school educator. I am not going to take us down the road of why. We all know why and we are still living it.
Communication: Breaking Down so You Can Build Up
Yesterday’s ways of communicating are not built for today. It’s like riding a horse on a highway. Things have simply changed too much and especially in these last few years.
Future Proofing Your Personal Brand
Since the pandemic, time and change are happening at a breakneck pace. Good things are happening, too.
Two things you should never do when it comes to public conversation
Getting pushed and pulled by politically charged conversations that are happening in your community?
Can you delete a social media post?
Public entities are held to a high standard when it comes to the First Amendment. This extends to social media but time and again we find that public entities are not properly informed as to the extent.
The Link Between Cultivating a Positive Social Media Presence and Active Parenting
Shhh… don’t tell anyone, but I have a strong-willed and determined child. I am here to tell you – she is HARD, and has been since the very beginning.
3 Quick Ways to Take Your Social Media From “2000-Late”
Earlier this month, we presented to Ohio’s career tech superintendents about social media. What we told them is this: If you do not recognize how to appropriately use social media then you are using social media all wrong. And, let’s
Social Media: So you think you can wing it? ROFL
Chances are, if you’re reading this blog, you are among the ~70% of Americans that have at least one social media profile (www.pewresearch.org/internet/fact-sheet/social-media/). And whether you scroll to keep up with: friends, news, entertainment or just because, you’re likely spending
First Day of School: A Communications Checklist for Superintendents and PR Professionals
Growing up, I loved getting ready for the first day of school – the new shoes, clothes and backpack. Not to mention all the crisp new folders, fresh pencil cases and perfect notebooks with unbent pages. I just could not