Social Media: So you think you can wing it? ROFL

Chances are, if you’re reading this blog, you are among the ~70% of Americans that have at least one social media profile ( And whether you scroll to keep up with: friends, news, entertainment or just because, you’re likely spending a...

July 21, 2021 at 8:23 AM | Tags: social media content

First Day of School: A Communications Checklist for Superintendents and PR Professionals

Growing up, I loved getting ready for the first day of school - the new shoes, clothes and backpack. Not to mention all the crisp new folders, fresh pencil cases and perfect notebooks with unbent pages. I just could not get enough of it from the planning to the packing to the walking up the front...

July 15, 2021 at 12:34 PM | Tags: checklists, superintendent, back to school

New Superintendents: How to Plan Your First 100 Days

Just like Presidents and other elected officials publicly announce a plan for their first 100 days in office, school superintendents need one too. Whether you are new to the community or have been promoted from within, all new superintendents need a plan to introduce themselves to their community...

July 6, 2021 at 11:58 AM | Tags: Communication strategy, superintendent

Grassroots Community Engagement

It’s a phrase we’ve heard time and time again. Yet, it’s so true. There is no “I” in team. 

June 21, 2021 at 10:48 AM | Tags: tips, Communication strategy, teamwork

If a tree falls in the forest...

You know the rest of the saying. And right now, I’m going to talk about those capital projects that occur all summer long. You know the ones: the parking lot resurfacing, the roof replacements and repairs. I’m talking about all of those big projects that occur with taxpayer funds but when no one is...

Hold that door

The school year is winding down and this spring is as busy (and exciting) as it has ever been. And tiring! But, before the bell truly rings for summer it’s time for one important task. It’s fun, interesting and very purposeful, too, I promise.

June 4, 2021 at 1:47 PM | Tags: social media content, summer

Summer communication checklist

Summer is right around the corner and while most of us are hoping it’s far less eventful than last summer, our work continues! 

June 2, 2021 at 9:03 PM | Tags: communications strategy, summer, checklists

Leave the light on

All too soon the bells will silence, the halls will be empty, the pace will slow and summer break will be in full swing. As this unique school year wraps up and buildings become bare, be sure to leave the light on! 

May 27, 2021 at 9:14 AM | Tags: social media marketing

(Hash)tag, you’re it!

With three school-aged children of my own, I often find myself reminiscing about the “simple” days of my childhood. Some of my favorites that come to mind are the memories of playing outside. Tag, particularly a good old game of “Spotlight Tag,” is definitely among the top of my memory list. 

May 24, 2021 at 8:40 AM | Tags: social media marketing, hashtags

Communications Jenga

Balance. It’s a word that’s come up in so many of my conversations lately. Many superintendents and communications directors seem to be striving to find balance - everything from trying to find the time to do the important things while also responding to the urgency of the moment to balancing...

May 17, 2021 at 9:56 PM | Tags: communications, communications strategy

Being Specific on Finances when Things are Unspecific

Look, friend. Here’s the reality: In as much as we all know and believe that numbers are numbers, they do change and at times there are unknowns. Unknowns about what funding is coming in, how restricted it is in use and more. 

May 7, 2021 at 9:10 AM | Tags: school funding, School Finances

Who’s the boss?

No, GenX-ers, I’m not talking about the Tony Danza show. I am talking about always remembering who you answer to in your place of work: Your customer.

May 5, 2021 at 9:38 PM | Tags: communication

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