Changing the Conversation in your Community

School leaders around the country are feeling caught in the middle of differing opinions and perspectives. It can feel overwhelming even under normal circumstances - but as we all know, we are not in normal circumstances. 

Are you prioritizing what matters most?

Listen: Your next crisis is right around the corner. And it is going to require communication.

October 8, 2021 at 9:19 AM | Tags: communications strategy, crisis communications

Passion, anger and opinion: Is there too much public in public education?

When I ask the question it makes school leaders pause. And I mean really pause. Why? Because they are squarely in the middle of the culture wars (on top of a pandemic) and, well, it is exhausting. So exhausting that it is nearly impossible at times to accomplish or find joy in the work. 

October 5, 2021 at 8:42 AM | Tags: Issues Facing Schools Today, superintendent

3 things all school leaders need right now. One of them is soul care.

There has never been a more difficult time to be a school educator. I am not going to take us down the road of why. We all know why and we are still living it. 

September 30, 2021 at 9:24 AM | Tags: tips, superintendent

Communication: Breaking Down so You Can Build Up

Yesterday’s ways of communicating are not built for today. It’s like riding a horse on a highway. Things have simply changed too much and especially in these last few years.

September 27, 2021 at 12:35 PM | Tags: communications, survey, best practices, communications strategy

Future Proofing Your Personal Brand

Since the pandemic, time and change are happening at a breakneck pace. Good things are happening, too.

September 22, 2021 at 10:46 AM | Tags: best practices, tips, superintendent, brand

One Fact the Best Superintendents Know

The best and most admired superintendents did not roll out of bed one day and emerge to greatness. They were not born to it any more than anyone else. No, what they do is they tend to the garden of their personal brand and to that of their school system. Those two brands are tied together and...

September 14, 2021 at 9:19 AM | Tags: communications, superintendent

Two things you should never do when it comes to public conversation

Getting pushed and pulled by politically charged conversations that are happening in your community? 

September 7, 2021 at 10:32 PM | Tags: Issues Facing Schools Today, Public Education

Can you delete a social media post?

Public entities are held to a high standard when it comes to the First Amendment. This extends to social media but time and again we find that public entities are not properly informed as to the extent. 

August 25, 2021 at 9:54 AM | Tags: social media guidelines, social media content

The Link Between Cultivating a Positive Social Media Presence and Active Parenting

Shhh… don’t tell anyone, but I have a strong-willed and determined child. I am here to tell you - she is HARD, and has been since the very beginning.

August 6, 2021 at 8:12 AM | Tags: social media content

3 Quick Ways to Take Your Social Media From “2000-Late”

Earlier this month, we presented to Ohio’s career tech superintendents about social media. What we told them is this: If you do not recognize how to appropriately use social media then you are using social media all wrong. And, let’s be honest, most are. Even those with the best of intentions.

July 26, 2021 at 9:34 PM | Tags: tips, social media content

Social Media: So you think you can wing it? ROFL

Chances are, if you’re reading this blog, you are among the ~70% of Americans that have at least one social media profile (www.pewresearch.org/internet/fact-sheet/social-media/). And whether you scroll to keep up with: friends, news, entertainment or just because, you’re likely spending a...

July 21, 2021 at 8:23 AM | Tags: social media content