Future Proofing Your Personal Brand

Since the pandemic, time and change are happening at a breakneck pace. Good things are happening, too.

September 22, 2021 at 10:46 AM | Tags: best practices, tips, superintendent, brand

One Fact the Best Superintendents Know

The best and most admired superintendents did not roll out of bed one day and emerge to greatness. They were not born to it any more than anyone else. No, what they do is they tend to the garden of their personal brand and to that of their school system. Those two brands are tied together and...

September 14, 2021 at 9:19 AM | Tags: communications, superintendent

Two things you should never do when it comes to public conversation

Getting pushed and pulled by politically charged conversations that are happening in your community? 

September 7, 2021 at 10:32 PM | Tags: Issues Facing Schools Today, Public Education

Can you delete a social media post?

Public entities are held to a high standard when it comes to the First Amendment. This extends to social media but time and again we find that public entities are not properly informed as to the extent. 

August 25, 2021 at 9:54 AM | Tags: social media guidelines, social media content

The Link Between Cultivating a Positive Social Media Presence and Active Parenting

Shhh… don’t tell anyone, but I have a strong-willed and determined child. I am here to tell you - she is HARD, and has been since the very beginning.

August 6, 2021 at 8:12 AM | Tags: social media content

3 Quick Ways to Take Your Social Media From “2000-Late”

Earlier this month, we presented to Ohio’s career tech superintendents about social media. What we told them is this: If you do not recognize how to appropriately use social media then you are using social media all wrong. And, let’s be honest, most are. Even those with the best of intentions.

July 26, 2021 at 9:34 PM | Tags: tips, social media content

Social Media: So you think you can wing it? ROFL

Chances are, if you’re reading this blog, you are among the ~70% of Americans that have at least one social media profile (www.pewresearch.org/internet/fact-sheet/social-media/). And whether you scroll to keep up with: friends, news, entertainment or just because, you’re likely spending a...

July 21, 2021 at 8:23 AM | Tags: social media content

First Day of School: A Communications Checklist for Superintendents and PR Professionals

Growing up, I loved getting ready for the first day of school - the new shoes, clothes and backpack. Not to mention all the crisp new folders, fresh pencil cases and perfect notebooks with unbent pages. I just could not get enough of it from the planning to the packing to the walking up the...

July 15, 2021 at 12:34 PM | Tags: checklists, superintendent, back to school

New Superintendents: How to Plan Your First 100 Days

Just like Presidents and other elected officials publicly announce a plan for their first 100 days in office, school superintendents need one too. Whether you are new to the community or have been promoted from within, all new superintendents need a plan to introduce themselves to their...

July 6, 2021 at 11:58 AM | Tags: Communication strategy, superintendent

Grassroots Community Engagement

It’s a phrase we’ve heard time and time again. Yet, it’s so true. There is no “I” in team. 

June 21, 2021 at 10:48 AM | Tags: tips, Communication strategy, teamwork

If a tree falls in the forest...

You know the rest of the saying. And right now, I’m going to talk about those capital projects that occur all summer long. You know the ones: the parking lot resurfacing, the roof replacements and repairs. I’m talking about all of those big projects that occur with taxpayer funds but when no one...

Hold that door

The school year is winding down and this spring is as busy (and exciting) as it has ever been. And tiring! But, before the bell truly rings for summer it’s time for one important task. It’s fun, interesting and very purposeful, too, I promise.

June 4, 2021 at 1:47 PM | Tags: social media content, summer