If a tree falls in the forest...

You know the rest of the saying. And right now, I’m going to talk about those capital projects that occur all summer long. You know the ones: the parking lot resurfacing, the roof replacements and repairs. I’m talking about all of those big projects that occur with taxpayer funds but when no one...

Hold that door

The school year is winding down and this spring is as busy (and exciting) as it has ever been. And tiring! But, before the bell truly rings for summer it’s time for one important task. It’s fun, interesting and very purposeful, too, I promise.

June 4, 2021 at 1:47 PM | Tags: social media content, summer

Summer communication checklist

Summer is right around the corner and while most of us are hoping it’s far less eventful than last summer, our work continues! 

June 2, 2021 at 9:03 PM | Tags: communications strategy, summer, checklists

Leave the light on

All too soon the bells will silence, the halls will be empty, the pace will slow and summer break will be in full swing. As this unique school year wraps up and buildings become bare, be sure to leave the light on! 

May 27, 2021 at 9:14 AM | Tags: social media marketing

(Hash)tag, you’re it!

With three school-aged children of my own, I often find myself reminiscing about the “simple” days of my childhood. Some of my favorites that come to mind are the memories of playing outside. Tag, particularly a good old game of “Spotlight Tag,” is definitely among the top of my memory list. 

May 24, 2021 at 8:40 AM | Tags: social media marketing, hashtags

Communications Jenga

Balance. It’s a word that’s come up in so many of my conversations lately. Many superintendents and communications directors seem to be striving to find balance - everything from trying to find the time to do the important things while also responding to the urgency of the moment to balancing...

May 17, 2021 at 9:56 PM | Tags: communications, communications strategy

Being Specific on Finances when Things are Unspecific

Look, friend. Here’s the reality: In as much as we all know and believe that numbers are numbers, they do change and at times there are unknowns. Unknowns about what funding is coming in, how restricted it is in use and more. 

May 7, 2021 at 9:10 AM | Tags: school funding, School Finances

Who’s the boss?

No, GenX-ers, I’m not talking about the Tony Danza show. I am talking about always remembering who you answer to in your place of work: Your customer.

May 5, 2021 at 9:38 PM | Tags: communication

4 must-do items for your spring cleaning communication checklist

What a year it’s been! 

April 26, 2021 at 10:40 PM | Tags: best practices, communications strategy

Social Media Content Library: it's just smart

When I first started managing social media for school districts, I remember feeling a little out of my comfort zone when it came to keeping track of all the days, celebrations and events important to recognize on a school district’s social media. I spent countless hours researching, hoping to...

April 21, 2021 at 10:08 PM | Tags: social media marketing, social media content

Case Study: Communicating During a Crisis

Situation: A client that sought advice on how to streamline their protocols when dealing with a crisis. In the past, there was confusion around how and who was to respond during a crisis. When a crisis did occur, they found themselves scrambling and losing precious time to get correct facts out...

April 16, 2021 at 8:28 AM | Tags: crisis communications, case study

What’s on the other side of your (COVID) Mountain?

When COVID hit the US in earnest about a year ago, superintendents everywhere were having to react and pivot (a word I now loathe) on a minute-to-minute basis. Things really were changing that fast.

April 9, 2021 at 9:29 AM | Tags: COVID-19