Is there a right way to use social media?

Imagine it, some Monday morning you hit your Facebook app on your phone and ... nothing. What? Nothing? How can that be? Well, it happened - Facebook and Instagram went down. For SIX hours! 

November 29, 2021 at 11:17 PM | Tags: school district social media, social media marketing

How to tell your financial story

When someone wants to talk about the financials, it is all too easy to use a spreadsheet as the starting off point. Said another way: A bonafide snoozefest.

November 2, 2021 at 11:18 AM | Tags: Budget & Finance, Financial Communications

To Be Yourself you Have to Show Yourself

Do you know what is tough? Being a leader. Do you know what is tougher? Having your leadership style shine through to your communication style.

October 25, 2021 at 10:50 AM | Tags: superintendent, brand, leadership

Changing the Conversation in your Community

School leaders around the country are feeling caught in the middle of differing opinions and perspectives. It can feel overwhelming even under normal circumstances - but as we all know, we are not in normal circumstances. 

Are you prioritizing what matters most?

Listen: Your next crisis is right around the corner. And it is going to require communication.

October 8, 2021 at 9:19 AM | Tags: communications strategy, crisis communications

Passion, anger and opinion: Is there too much public in public education?

When I ask the question it makes school leaders pause. And I mean really pause. Why? Because they are squarely in the middle of the culture wars (on top of a pandemic) and, well, it is exhausting. So exhausting that it is nearly impossible at times to accomplish or find joy in the work. 

October 5, 2021 at 8:42 AM | Tags: Issues Facing Schools Today, superintendent

3 things all school leaders need right now. One of them is soul care.

There has never been a more difficult time to be a school educator. I am not going to take us down the road of why. We all know why and we are still living it. 

September 30, 2021 at 9:24 AM | Tags: tips, superintendent

Communication: Breaking Down so You Can Build Up

Yesterday’s ways of communicating are not built for today. It’s like riding a horse on a highway. Things have simply changed too much and especially in these last few years.

September 27, 2021 at 12:35 PM | Tags: communications, survey, best practices, communications strategy

Future Proofing Your Personal Brand

Since the pandemic, time and change are happening at a breakneck pace. Good things are happening, too.

September 22, 2021 at 10:46 AM | Tags: best practices, tips, superintendent, brand

One Fact the Best Superintendents Know

The best and most admired superintendents did not roll out of bed one day and emerge to greatness. They were not born to it any more than anyone else. No, what they do is they tend to the garden of their personal brand and to that of their school system. Those two brands are tied together and...

September 14, 2021 at 9:19 AM | Tags: communications, superintendent

Two things you should never do when it comes to public conversation

Getting pushed and pulled by politically charged conversations that are happening in your community? 

September 7, 2021 at 10:32 PM | Tags: Issues Facing Schools Today, Public Education

Can you delete a social media post?

Public entities are held to a high standard when it comes to the First Amendment. This extends to social media but time and again we find that public entities are not properly informed as to the extent. 

August 25, 2021 at 9:54 AM | Tags: social media guidelines, social media content