We recently shared four ways to establish your personal brand on social media. As a quick refresher, it involves determining your purpose, what you want your brand to be, how it fits your schedule, and how you will evaluate and improve your brand over time.

Think back to your favorite childhood memories. Generationally, it seemed that we had lots of free play. I think we can all recall how exciting it was when a neighborhood family would purchase a new big appliance. That box was gold and as kids we would walk around it, stare and dream about what we...

Even under normal circumstances, teachers and other school staff are pulled in a thousand directions each day. The pandemic has exacerbated this tenfold. So it’s no wonder that in a recent poll of our superintendents, many of you said the thing keeping you up at night is wondering how to boost...

If you’ve been following our latest blogs, you know we find it important for school leaders to develop their personal brand on social media. But, developing and tending to your brand also means stepping away from your social media, too. 

Once, as a K-12 student, I remember the kids in my class moaning about a particular content area. My teacher responded with a rhetorical question that has stayed with me since: “Don’t you want a teacher that is energized by the topic and who loves to teach it?” Yes, yes, I do. We all do. And I am...

When was the last time you stopped and truly checked in with yourself? Let’s face it, we’ve all experienced trauma over the last two years, and the children you serve every day have suffered more than most. 

Tell me: Are you a glass half full or glass half empty kind of guy or gal? I think we can all agree that what the world needs now is a lot more glass-half-full perspectives.

It’s crazy: One of the top and most important positions in any school system is that of the treasurer/CFO, yet this person is typically the most unseen and perhaps, even, underappreciated. In reading the tea leaves for 2022, the role is only gaining in importance and is increasingly on the radar...

Spring break marks the final stretch for schools and the fourth quarter is upon us. There’s no time for a seventh inning stretch now. Because before you take that well deserved sigh of relief, here are nine tasks you should try and do in the last nine weeks of school to end the year on a positive...

It’s said that tough times reveal our truest selves. How can anyone disagree with that? In education, the past two years have revealed our public educators as innovators and creators. 

Leadership. Is what we learned about it dated when navigating work and life in the 2020s? And how do we mentor leadership in others, especially when they are finding themselves in the forefront of a public crisis. This includes principals, teachers and school board members – all those who are now...

Advice on whether company executives should have their own social media presence seems to waver. But after the last two years of polarization on COVID-19 topics and contentious board races, it’s more important than ever for school superintendents to establish and foster their brand in this space.