Is there a right way to use social media?

Imagine it, some Monday morning you hit your Facebook app on your phone and ... nothing. What? Nothing? How can that be? Well, it happened - Facebook and Instagram went down. For SIX hours! 


While millions of people sat around in bewilderment (and maybe even a little panic), I got to thinking ... How does this impact public schools? 


The answer to that question really depends on how you are using social media for your school district. And spoiler alert, there is a path of least resistance.


Let’s cut right to it … social media for public schools is a marketing tool, NOT a communication vehicle. More on that here. Those school districts using social media as a tool to push information most definitely felt the pain with this outage.


Using social media as a strategic tool to tell your school story? Then little to no impact was felt, aside from assessing the status of content once the platforms were back online.


The point here - using social media strategically to celebrate your schools and engage your community with positivity by nature enables flexibility, and leaves less cleanup work on the other side of a technology malfunction. 


Work smarter, not harder. 

By Sara Smith | November 29, 2021 at 11:17 PM
Sara Smith
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Tags: school district social media, social media marketing

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