School Video Production Sparks Local and National Attention
Gianna Harrison
Case Studies
Video Strategy in Action: Ontario Schools as a Model
In today’s landscape of public education, strategic communication is more important than ever—especially when it comes to showing the value of programs like career tech. Ontario Local Schools had a compelling story in place: a K–12 career tech pathway that introduced students to real-world skills starting in elementary school and led all the way to high school industry certifications.
But like many districts, they needed a powerful way to bring that story to life. That’s where school video production became a strategic tool, not just a creative add-on.
Ontario partnered with Allerton Hill Communications to script, film, and produce a video that would do more than explain their program—it would generate pride, visibility, and trust. And it worked.
School Video Production with Purpose and Platform Reach
Working closely with the district’s leadership, Allerton Hill Communications led a full-scale video production project designed to meet multiple goals:
First, we crafted a clear and compelling narrative that emphasized the district’s investment in career tech from the earliest grades through graduation.
Next, we produced a professional video featuring their newly launched STEM lab, along with powerful student testimonials and staff insights.
Finally, we delivered a polished product that could be deployed across platforms—on social media, embedded in news articles, featured on the district website, and included in presentations and board updates.
The result wasn’t just a video. It was a multi-purpose communications asset that positioned the district as a leader in career readiness.
The Results: Press Coverage, Public Recognition, and Stakeholder Excitement
Ontario’s investment in professional school video production paid off quickly—and publicly.
Press Coverage
Local media took notice. Richland Source, a respected regional publication, embedded the video directly in its coverage of Ontario’s career tech pathway, helping it reach thousands more community members and stakeholders.
Public Recognition
The video didn’t just make waves locally. It attracted national attention, with other districts reaching out to learn from Ontario’s model. The visibility gave Ontario a chance to lead a broader conversation about the future of K–12 career tech education.
Leadership Excitement
Ontario’s superintendent described the outcome best: he was “over the moon” about the response. The video elevated the district’s profile, celebrated staff and student innovation, and energized the community.
Why School Video Production Should Be Part of Every District’s Communications Plan
Ontario’s story shows that video isn't just a nice-to-have—it’s a high-impact strategy. In an era where attention is fleeting and trust must be earned, districts need tools that are both emotionally engaging and widely shareable.
Professional school video production can help your district:
Tell your story with clarity and emotion
Celebrate student and staff achievements
Increase transparency and community pride
Drive visibility across news and social platforms
Reinforce your strategic goals and brand identity
Superintendent’s Perspective: Building Trust Through Powerful Communication
“Working with Allerton Hill Communications has been truly transformative for me as a school leader. Their expertise in school video production and strategic communication enhances my ability to connect meaningfully with our Ontario community, ensuring our messaging resonates and strengthens trust.” — Keith Strickler, Superintendent, Ontario Local Schools
